Guardians of the Smile™ is an interactive kids’ program that teaches kindergarten through second grade students the importance of good oral health.
The challenge for this project was figuring out how to adapt the Guardian brand to a kid-focused initiative. I started by redesigning the mascot, type treatment, and smile icon to better align with Guardian’s new look and feel. I then built out a mini “brand” for the program to ensure a consistent experience across materials.
