In 2021, I took on an initiative to rethink the look and feel of Guardian's marketing emails.
This first set is a series of templates directed towards employers to help promote our webinars, send company news, and provide important product information.
![](https://cdn.myportfolio.com/2a3e340a9e9206618c83721ce9e940a3/6f56cbf2-9742-45fb-9d4f-b9e157b0ad79_rw_1920.png?h=2fa36b021a783796eecfd06e2ae762c7)
The second set is a series directed at consumers to encourage them to sign up for paperless communications. I decided to incorporate illustrations from our pre-built library, rather than stock photography, to better match the consumer portal.
![](https://cdn.myportfolio.com/2a3e340a9e9206618c83721ce9e940a3/31243eb3-bce1-4813-a3d9-d27ce2834bba_rw_1920.png?h=364cc2c623e36b1f49af2fb1e2d667dd)